Italian box office holds steady in 2024 as Disney takes distributor crown

The Italian field workplace held regular in 2024 with cinemas taking €493.9m in 2024 from admissions of 69.7 million.

The result’s nearly consistent with 2023, representing a slight 0.4% dip in field workplace and a 1.3% fall in admissions, based on figures from Italian field workplace organisation Cinetel.

It’s a respectable end result for Italy given the disruption to movie releases attributable to the US actors’ and writers’ strikes and competitors from main sporting occasions through the summer season. Notably, Italy held on to the sturdy field workplace beneficial properties of 2023, when the field workplace surged by 62% within the wake of the pandemic.

High 10 Italy, 2024

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Nonetheless, the Italian theatrical market continues to be down by 16.6% in takings in comparison with the pre-pandemic common for the 2017-2019 interval.

Italy carried out on a par with the UK, which noticed field workplace dip 0.1% in 2024, based on Cinetel figures. France is without doubt one of the few main markets to develop in 2024, with admissions up 0.5%.

The summer season season – historically very quiet in Italy – was the very best ever by way of takings, boosted by an business promotional marketing campaign and discounted tickets.

The highest three movies on the field workplace had been Inside Out 2 (€46.5), Moana 2 (€19.4m) and Deadpool & Wolverine (€18m) (see beneath for full desk), which had been all distributed by Disney.

Disney was the clear winner within the distributor rankings with box- workplace revenues of €122.9m, adopted by Eagle Photos (€74.2m), Warner Bros Discovery (€63.1m), Common (€53.7m) and 01 Distribution (€38.7m) (see beneath for prime 10 distributor desk).

Italian productions, together with co-productions, recorded revenues of €121m on 17.8 million admissions, representing a 25.6% share of complete attendance. That is consistent with 2023 (25.9%), however larger than the typical for the three-year interval 2017-2019 (21%).

The highest Italian movie of the 12 months was Eagle Photos’ sleeper hit The Boy With The Pink Trousers which took €9m and ranked tenth within the total field workplace chart. Directed by Margherita Ferri, the movie relies on a real story in regards to the first teen in Italy to be killed by suicide attributable to cyber-bullying and was additionally produced and by Eagle Photos.

The second largest Italian movie launch was Paolo Sorrentino’s Parthenope (€7.5m), the primary launch by new distributor Piper Movie which debuted in Competitors at Cannes 2024.

Some 1,064 movies had been launched in cinemas in 2024, up from 871 the 12 months earlier than. The common value of a cinema ticket was €7.1 in 2024, not rather more than the typical €6.7 in 2010.

The figures additionally present that older audiences are persevering with to go to the cinema a lot much less for the reason that pandemic. There was a 56% drop in audiences aged over 60 attending, in comparison with the 2017-19 common and a 35% drop by 50-59 12 months olds. By comparability audiences aged 15-24 are going extra, with figures up by 26% from the pre-pandemic years.

Simone Gialdini, CEO of Italy’s Nationwide Cinema Exhibitor Affiliation (ANEC) and president of Italian business box-office information organisation Cinetel, informed Display: “The theatrical field workplace in Italy in 2024 confirms the restoration of our market, with out massive Italian hits however supported by good performing titles. The market had the very best summertime ever. The interval June-August elevated once more in comparison with the earlier years, confirming the alternatives and the modifications of our market by way of movie-going. Summertime is changing into crucial for our market and each distributors and exhibitors are investing for a profitable season, supported by our Ministry of Tradition who verify their contribution for a number of initiatives.”

High Distributors in Italy, 2024

High 10 Italian movies, 2024