Max Is Once Again HBO Max, Officially

It lives, it dies, it lives once more! As of at present, streaming service Max has formally rebranded as HBO Max, a return to the title it initially launched below in Could 2020.

The choice for Max to as soon as once more be often known as HBO Max is attributed to Warner Bros. Discovery pivoting away from its need for the streamer to embody a large swath of content material for everyone, together with those that may want Discovery Channel actuality reveals over HBO’s critically acclaimed sequence and movies. The return of HBO to the title is an effort to re-emphasize that community’s energy as a model.

HBO Max was preceded by the providers HBO Go and HBO Now. For extra, take a look at our Greatest TV Exhibits of 2025 (So Far) checklist, the place HBO/Max sequence made an enormous splash on the prime of the checklist.