Amid the looming TikTok US Ban, anticipated to take impact on Sunday, January 19, the same Chinese language social media app referred to as Xiaohongshu, aka RedNote, has been making waves on-line, with memes in regards to the app flooding the web. Accordingly, netizens are questioning what this app is, what it presents, and the way it compares to TikTok.
Right here is all we find out about Xiaohongshu, aka RedNote.
Xiaohongshu aka RedNote goes viral amid TikTok US Ban
Many TikTok customers downloaded and commenced utilizing RedNote aka Xiaohongshu, after dealing with the specter of the previous platform’s ban in america. Right here, the customers have been referred to as “TikTok refugees” by current Chinese language RedNote customers, who warmly welcomed them. Some veteran RedNote customers additionally shared video tutorials to newcomers on easy methods to use the appliance. Xiaohongshu interprets to “Little Crimson Guide.”
RedNote turned essentially the most downloaded app on the Apple App Retailer on Tuesday.
RedNote was based in 2013. It’s owned and was developed by the Shanghai-based Xingyin Data Expertise. That is each a social media and e-commerce software. Right here, customers can share content material spanning a number of way of life areas like meals, journey, magnificence, style, and health. Customers can share content material by way of photos, short-form movies, and livestreams.
There are 300 million customers on the app, with girls making up 79% of the consumer base. RedNote’s reputation grew a lot that it mirrored on its rival app, TikTok. Many customers shared memes describing their expertise of utilizing the app for the primary time. Nonetheless, some have expressed skepticism relating to the surging reputation of the app.
A number of customers have discovered the app simpler, extra snug, and extra participating than TikTok. They’ll probably proceed utilizing the platform even when the TikTok US Ban doesn’t take impact. A Tennessee tech employee, Sydney Crawley, talked about in an interview with BBC that they’ll proceed utilizing RedNote and attempt to develop their following there. Crawley added that she accrued over 6000 followers on the platform in sooner or later.
