After Warner Bros. Discovery formally determined to revert its streaming service’s identify from Max to its authentic identify, HBO Max, it seems to be like the corporate isn’t completed making modifications to its HBO division. It has been confirmed that HBO’s U.S. linear channels will likely be receiving new up to date names to “higher replicate the respective content material choices.”
What are the brand new HBO channel names?
The six HBO channels that will likely be rebranded are HBO2, HBO Signature, HBO Zone, MoreMAX, ActionMax, and 5starMAX. As of right this moment, the up to date monikers will likely be mirrored in obtainable HBO Max stay in-app Channels, which launched final 12 months on choose plans. This function permits subscribers to stream stay HBO programming by way of simulcasts.
Listed under are the brand new names for every channel:
- HBO2 is now known as HBO Hits.
- HBO Signature is now known as HBO Drama.
- HBO Zone is now known as HBO Motion pictures.
- MoreMAX is now known as Cinemax Hits.
- ActionMAX is now known as Cinemax Motion.
- 5starMAX is now known as Cinemax Classics.
“This evolution has additionally been influenced by altering shopper wants, and the truth that no shopper right this moment is saying they need extra content material, however most shoppers are saying they need higher content material,” the corporate mentioned in a earlier assertion through the announcement of HBO Max’s rebranding final Might. “With different companies filling the extra primary wants with quantity, WBD has clearly distinguished itself by its high quality and distinct tales, and no model has completed that higher and extra persistently over 50+ years than HBO. Returning the HBO model into HBO Max will additional drive the service ahead and amplify the individuality that subscribers can anticipate from the providing. It is usually a testomony to WBD’s willingness to maintain boldly iterating its technique and method – leaning closely on shopper information and insights – to finest place itself for achievement.”