Judd Apatow has been connected to direct the upcoming film Cola Wars in regards to the battle between Coke and Pepsi for market share within the Eighties, reviews Deadline. Steven Spielberg will produce.
The venture is at present within the early levels of growth at Sony, which reportedly acquired it for over $1 million in April. Ben Queen and Jason Shuman are set to put in writing Cola Wars. Shuman co-created the Apple TV+ collection Acapulco and served as an government producer on Profitable Time, the HBO collection in regards to the Eighties Showtime period of the Los Angeles Lakers.
Deadline beforehand described the film as a behind-the-scenes account of “Pepsi’s try and problem Coca-Cola’s century-long reign because the world’s prime cola, sparking the unforgettable ‘Cola Wars’ of the mid-Eighties.” This might embrace the filming of a 1984 Pepsi industrial throughout which Michael Jackson’s hair caught on hearth and the disappointing introduction of New Coke.
Cola Wars has additionally drawn comparisons to Ben Affleck’s Air, primarily based on Nike’s creation of Air Jordans basketball sneakers.
Apatow’s final characteristic movie was 2022’s The Bubble. Subsequent up, he has a two-part HBO documentary on Mel Brooks. In the meantime, Spielberg most just lately directed The Fabelmans and is about to helm an untitled film at Common at present slated for launch in Might 2026.