Mattel is constant to convey a few of its most iconic merchandise to the world of flicks, with the corporate saying on Wednesday {that a} View-Grasp live-action film is within the works.
The film is in improvement together with Sony Footage Leisure, and will probably be in regards to the iconic 3-D picture toy that was initially launched in 1939. The toy itself has turn into an iconic toy within the tradition, and has appeared in a wide range of different films and commercials, most notably within the Toy Story franchise.
What do we all know in regards to the View-Grasp film?
It’s unclear precisely what the film will probably be about, however will probably be based mostly in some kind on a toy that Mattel describes as a “stereoscopic viewing gadget has been a well-liked childhood staple for generations and has taken its followers everywhere in the world with its 3-D picture reels, creating worlds of creativeness and storytelling for each journey seeker at coronary heart.”
“View-Grasp has impressed generations to embark on boundless adventures, providing a treasure trove of storytelling prospects for this movie,” mentioned Robbie Brenner, President of Mattel Movies. “We’re thrilled to work with Sony Footage Leisure and Escape Artists’ Todd Black to convey this Mattel franchise to life. Their artistic and filmmaking experience units the stage to introduce a contemporary tackle this beloved toy to audiences in all places.”
“View-Grasp has lengthy been a window to the wonders of the world, sparking creativeness in children and adults alike,” mentioned Todd Black, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Movies provides us the prospect to honor that legacy whereas creating a completely new journey for at the moment’s viewers. We are able to’t wait to convey this treasured toy’s sense of exploration to the massive display.”
Mattel Movies additionally has quite a few different live-action movies at the moment in varied phases of improvement, together with the upcoming Masters of the Universe live-action film, together with a Sizzling Wheels film produced by J.J. Abrams’ Dangerous Robotic Productions, a Magic 8 Ball film, a Polly Pocket movie directed by Lena Dunham, and even a Barnie mission that’s reportedly mentioned to be an “A24-type” of film.