Judd Apatow has been connected to direct the upcoming filmΒ Cola Wars in regards to the battle between Coke and Pepsi for market share within the Eighties, reviews Deadline. Steven Spielberg will produce.
The venture is at present within the early levels of growth at Sony, which reportedly acquired it for over $1 million in April. Ben Queen and Jason Shuman are set to put in writing Cola Wars. ShumanΒ co-created the Apple TV+ collection Acapulco and served as an government producer onΒ Profitable Time, the HBO collection in regards to the Eighties Showtime period of the Los Angeles Lakers.
Deadline beforehand described the film as a behind-the-scenes account of βPepsiβs try and problem Coca-Colaβs century-long reign because the worldβs prime cola, sparking the unforgettable βCola Warsβ of the mid-Eighties.β This might embrace the filming of a 1984 Pepsi industrial throughout which Michael Jacksonβs hair caught on hearth and the disappointing introduction ofΒ New Coke.
Cola Wars has additionally drawn comparisons to Ben Affleckβs Air, primarily based on Nikeβs creation of Air Jordans basketball sneakers.
Apatowβs final characteristic movie was 2022βsΒ The Bubble. Subsequent up, he has a two-part HBO documentary on Mel Brooks. In the meantime, Spielberg most just lately directedΒ The Fabelmans and is about to helmΒ an untitled film at Common at present slated for launch in Might 2026.